Digital Marketing

Digital Marketing

SINCE 15 YEARS, TRUSTED BY STUDENTS

Digital Marketing
Digital Marketing

Digital Marketing

SINCE 15 YEARS, TRUSTED BY STUDENTS

Digital Marketing
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Introduction

Digital marketing uses digital channels such as search engines, social media, email, and websites to promote products or services. It includes techniques such as SEO, PPC advertising, social media marketing, content marketing, and email marketing. Digital marketing is cost-effective, measurable, and allows for real-time optimization to reach and engage with target audiences.
Course Fee: Enquire Now
Eligibility: Graduate / Under Graduate
Admission Helpline: +91 9321317700

Course Features

Free Books & Materials

Authorized Certification

Extra Hour for Practice

Course Tracking System

Flexible Batch Timings

Student Development

A.C. Lab

After Course Support

Campus Interviews

Job Assistance

Course Details

Introduction to Digital Marketing

  1. Traditional v/s Digital Marketing.
  2. Digital Marketing Strategy
  3. Different phases (Components) of digital marketing
  4. Digital Marketing Plan.
  5. Types of SEO, SEM
  6. Job opportunities in Digital Marketing

Successful Digital Marketing Case Studies

  1. Lays-
  2. #SmileDekeDekho
  3. Burger King
  4. Zomato
  5. Nikon
  6. Times of India

Graphic Designing using Canva or photoshop or coreldraw

  1. How to Create a Design from Scratch Using Canva
  2. Quick Tips to Make Your Designs Look Good
  3. How to Choose the Dimensions for Your Design
  4. How to Create a Background for Your Design
  5. How to Add Text, Images and More
  6. How to Design Images for Social Media Posting
  7. Facebook Post Designing
  8. Image Editing
  9. Filter
  10. Resolution Concept
  11. Gif Animation

Content Creation in Digital Marketing

  1. How to Create a Design from Scratch Using Canva
  2. Quick Tips to Make Your Designs Look Good
  3. How to Choose the Dimensions for Your Design
  4. How to Create a Background for Your Design
  5. How to Add Text, Images and More
  6. How to Design Images for Social Media Posting
  7. Facebook Post Designing
  8. Image Editing
  9. Filter
  10. Resolution Concept
  11. Gif Animation

Facebook MARKETING

  1. 1. Basics of Facebook Ads
  2. Working, Types and Objectives of Facebook Ads
  3. Lead Generation & Funnels
  4. Running Video Ads
  5. Running Dynamic Ads
  6. Audience and Targeting Optimization
  7. How to Get Clients for Facebook Ads?
  8. Different Facebook Marketing Tools

Instagram MARKETING

  1. Instagram Profile Creation
  2. Profile Customization
  3. Best Practices for Instagram Posts
  4. Instagram Growth Strategy
  5. Importance of Hashtags
  6. Working of Instagram Algorithm
  7. Running Ads on Instagram
  8. Case Studies

Linkedin MARKETING

  1. Best Practices for Profile Setup
  2. Best Practices for Posts
  3. LinkedIn Advertising
  4. Facebook vs LinkedIn Advertising
  5. LinkedIn Ad Objectives
  6. LinkedIn Ad Formats
  7. Scheduling Options
  8. Billing Account Setup
  9. Practical- LinkedIn Ad Creation
  10. LinkedIn Automation

Google Ads overview

  1. Google Ads Overview
  2. Understanding inorganic search results
  3. introduction to Google ads & PPC advertising
  4. Setting up Google ad account
  5. Understanding Ad account structure
  6. Campaigns, Adgroups, Ads, Keywords, etc
  7. Types of Advertising campaigns- Search,
  8. Display, Shopping, video, App Installs & Smart
  9. Difference between search & display campaign
  10. Understanding Google Ads Algorithm

Google ads Mastery

1. What is Google Ads and why is it important to you?
2. Types of Google Ads that we can create
3. Creating your Google Ads account step by step
4. Exploring the Google Ads interface and identifying key components
5. Setting up your Google Ads account billing information
6. Assignment: Creating your Google Ads account
7. The 3 main elements of your campaigns
8. What are keywords and why are they essential?
9. Finding top keywords for your company with Google Keyword Planner
10. Assignment: Finding the best keywords for your business
11. The structure of a campaigns in Google Ads
12. Creating a Google Ads Search campaign
13. Creating a Google Ad Display campaign
14. Creating a Google Ad Video campaign for YouTube
15. Assignment: Creating your Google Ad Campaign

Google search console

1. Accelerated mobile page
2. Crawling
3. Internal Linking
4. International Targeting

Social Media Marketing

1. Social Media automation Introduction
2. Overview of the Social Media automation strategy

Youtube Marketing

1. Role and Working of YouTube
2. Analytics of Top YouTube Channels
3. Understanding YouTube Algorithm
4. YouTube Ranking Factors
5. Setting Up YouTube Channel
6. Growing YouTube Channel Organically
7. YouTube Earning Opportunities
8. YouTube Channel Monetization
9. YouTube Funnels
10. Tools to Use for Channel Growth
11. Working on Real Projects
12. Essentials for Recording Videos
13. Editing Voiceovers Using Right Tools
14. Editing Videos Using Right Tools
15. Uploading a Demo Video & Optimizing It
16. Adding Viral Elements to Videos
17. Checklist for YouTube Videos
18. Case Studies of Successful Channels
19. Power of YouTube Live
20. Channel Strategies for Different Niches

Domain marketing & Building WordPress Websites

1. Domain marketing
2. Purchase Hosting and Install WordPress
3. Navigating WordPress
4. Install a New Theme
5. Add a Static Home Page
6. Editing a Page & Change the Site Title
7. Add and Edit a Menu
8. Publishing Your Website
9. Writing a New Post & Organizing Your Blog

eCommerce Website Development With Shopify

1. Create an account in Shopify
2. Setting up your store
3. Logging to your site
4. Adding products to your site
5. Choosing a plan on Shopify
6. Setting up your payment method
7. Making your site available to the visitors
8. Changing the look of your site
9. Adding content, Products to your Homepage
10. Adding collections to your site.

Create your Blog using google blogger

1. What is a Blog?
2. How does Blogging Work?
3. Benefits of Blogging
4. SEO in Blogging
5. Making Money with Blogging
6. Niche Blogging and Categories
7. Creating 90-Days Blog Strategy
8. Monetizing the Blog
9. Applying for Google AdSense
10. Applying for Other Ad Platforms
11. Use Permalink In Blogger |What Is Permalink In Blogger?
12. Add Meta Tags In Blogger
13. Add Your Blog To Google Search Engine
14. Start Blogging And Earn Money
15. WordPress VS Blogger
16. Best Niche for Blogging in 2022 for Beginners

Introduction to SEO

1. Introduction of SEO and SERP
2. What are search engines? How it work?
3. Major functions of a search engine

Keyword Research

1. How to find analyse keywords
2. Different types of keywords
3. Google keyword planner tool
4. Keywords research process
5. Understanding keywords mix

On Page SEO

1. On-Page SEO Basics
2. Optimize Your Content for SEO
3. Optimize Title and Description Tags
4. Write SEO Content
5. Optimize for CTR
6. On-Page UX Signals
7. Advanced On-Page SEO Tips

Off Page SEO

1. Google places optimization
2. Classified submissions
3. Top tools for SEO
4. Monitoring SEO process
5. Preparing SEO audit reports
6. How to create SEO Strategy for your business
7. What is link juice?
8. Importance of domain and page authority
9. How to optimize exact keywords for your
10. business
11. What is Google Algorithm?
12. What is Hummingbird?
13. What is Google EMD Update?

Google analytics Overview

1. Basics of Google Analytics
2. Installing Google Analytics in website
3. Parameters of Google Analytics

- Presentation Making
- Resume Making
- Interview Skills

WhatsApp Marketing for Business

1. Communicate better using texts, images,
2. audio and video
3. Increase audience engagement
4. Reinforce credibility by providing
5. immediate customer support
6. Build long-term-relationships & create loyal
7. brand advocates
8. Evoke prompt customer response by proper
9. CTA utilization

- Technical Understanding of landing Pages
- Third-Party Ads

Twitter Marketing

  1. Understanding Twitter
  2. Tools to listen & measure Influence on
  3. Twitter – TweetDeck, Lithium, PeerIndex
  4. How to do marketing on Twitter
  5. Black hat techniques of twitter marketing
  6. Advertising on Twitter
  7. Creating campaigns
  8. Types of ads
  9. Tools for twitter marketing
  10. Twitter AdvertisingTwitter Cards

Email Marketing

  • What is Email Marketing?
  • How to do Email Marketing?
  • Top Tools for Email Marketing
  • Automation in Email Marketing
  • Omnichannel Marketing
  • How to Write an Email?
  • Important Metrics for Email Marketing
  • Call to Actions in Email Marketing
  • Email Cycles
  • Conversion Rate Optimization
  • Spam Score in Email Marketing
  • Lead Generation
  • Email Marketing Funnels

- Influencer Marketing
Quora Marketing

1. Why Market Your Business on Quora?
2. Quora Marketing Strategy
3. Quora Account Setup
4. Quora Account Optimisation
5. Build a List of Questions to Answer
6. Solved: Why is Quora hiding the question stats field?
7. Format Your Answers for Maximum Clicks
8. Quora Promotion
9. Find Blog Post Ideas with Quora
10. Quora Business Page Setup
11. Quora Analytics

- Search Engine Marketing
SMS Marketing

1. Domain marketing
2. Purchase Hosting and Install WordPress
3. Navigating WordPress
4. Install a New Theme
5. Add a Static Home Page
6. Editing a Page & Change the Site Title
7. Add and Edit a Menu
8. Publishing Your Website
9. Writing a New Post & Organizing Your Blog

Copywriting concept

1. How to Write Faster with Artificial Intelligence
2. What is Copywriting?
3. The “AIDA” Formula
4. 11 Tips for Writing Magnetic Headlines
5. How to Flip Features Into Benefits
6. 5 Tips to Create an Irresistible Call to Action (CTA)
7. How to Write Like Your Customers Talk
8. Assignment – Copywriting

Web development Module

1. HTML overview
2. HTML Formatting tag
3. HTML Forms
4. HTML image tag and hyperlink tag
5. Create table and list in html
6. Meta tag in details
7. Image mapping
8. Adding styles using CSS
9. Selectors in CSS
10. Commonly used property of CSS
11. Adding scripts in Webpage

App Store Market Research

1. App Store Market Research
2. Different Ways To Promote Your App
3. Facebook Ads : App Install & Enggagement Ads
4. Google Ads : App Install & Engagement Ads

Google Analytics Mastery

1. How to Set Up Google Analytics & Install the Tracking Code On Your Website
2. Update: How to Setup & Install Google Analytics 4 + Workaround
3. How Google Analytics Works
4. How to Add Backup Views
5. How to Add Filters to Reporting Views
6. How to Set Up Goals in Google Analytics
7. How to Set Up Ecommerce Tracking in Google Analytics
8. Main Tools for Analysis
9. How to Analyse Real Time Reports
10. How to Analyze Audience Reports
11. How to Analyze Acquisition Reports
12. How to Analyze Behaviour Reports
13. How to Analyse with Segments
14. How to Track Marketing Campaigns with Campaign Tagging
15. Campaign Tagging Example
16. How to Use Benchmarking Reports to Grow a Business
17. How to Set Up Custom Dashboards for In-Depth Analysis
18. How to Set Up Event Tracking in Google Analytics
19. Goal Value: Rule of Thumb for Assigning Dollar Amounts
20. How to Set Up Custom Alerts For Traffic Spikes/Drops
21. How to Remove Spam Traffic from Google Analytics
22. Use Machine Learning to Understand Your Data (Analytics Intelligence)
23. How to Manage Multiple Google Analytics Accounts
24. How to Link Google Adwords to Google Analytics
25. Assignment – Google Analytics

Google Tag Manager + Google Analytics

1. What is Google Tag Manager?
2. Setting up Google Tag Manager
3. Why Integrate GA and GTM?
4. Components of Tag Manager
5. Tags, Triggers, and Variables
6. Setting up First Tracking
7. Tracking Videos
8. Tracking Links
9. Tracking Visible Elements
10. Tracking Scrolls
11. eCommerce Events Tracking With GTM
12. Facebook Pixel + GTM
13. Facebook Events Tracking With GTM

AFFILIATE MARKETING

1. What is Affiliate Marketing?
2. Setting up an account for (Flipkart/Amazon etc)
3. Affiliate program
4. Learn how to add affiliate products on your website
5. and can create your own affiliate business model
6. Best practices to follow to run a successful affiliate
7. website by using your digital skills

- Online Reputation Management (ORM)

Exit Profile

This course gives you the chance to work with Accenture, Wipro, HP, Siemens, TCS, TATA, L&T Infotech, Carwale,Shaadi.com, ICan, JP Morgan, IBM, Mahindra and Many more…

  • Digital Marketing Manager
  • Social Media Manager
  • SEO Specialist
  • PPC Specialist
  • Content Marketing
  • Email Marketing Manager
  • Digital Analytics Manager
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